07 May 2015
Creation of advertising, which will help expansion client portfolio of payment cards, was the main desire of heads of “Expressbank”.
In this radio spot, we, by using everyday life examples, tried to explain advantages of the card.
A main objective was an association of purchases not with large payments, but with little ones and convenience.
The slogan “Buy Rejoicing, Pay Gradually” characterizes “Smile Card” advantages.
People are used to getting a fine in the form of letter for traffic rules violation. Insted, we suggested that people who follow the traffic rules need to get gratitude letters.