Advertising campaign of loans for Bank of Baku

"Bank of Baku" requested us to create an advertising campaign for its loans on professions.

First, we tried to define the reasons of taking of the loans.

Though each professional had various reasons, "Everyone needs money" was a prevailing opinion.

Our main objective was to create the campaign emphasizing constant need for money.

As a result of carrying out the campaign, growth in professional loans was recorded at 20%.