27 February 2020
Recently, the percentage of crashes caused by mobile phones has grown from 1 to 15%. To reduce these indicators, ASA decided to prepare an advertising campaign that would educate drivers about the problem.
We created a campaign with the message: "Do not use the cell phone while driving. It can kill you." Also, we launched additional messages, such as “Facebook can wait”, “Instagram can wait”, “Watsapp can wait”.
In addition to outdoor advertising, the campaign was launched online. It targeted people depending on the social network they use. For example, if one was scrolling the Facebook newsfeed, he came across the message "Facebook can wait", if on Instagram - "Instagram can wait."