Rebranding for Centras Group

                                                                                                                                                                                                                          Centras Group is a large holding company in Kazakhstan which owns Centras Securities, Centras Capital and Centras Insurance.                                                                                                                                                                                                                          

The task was to rebrand entire holding, which would reflect innovation and progressiveness.                                                                                                                                                                                                                                                                        

The studio has developed a bold, concise and innovative logo. To convey a sense of the future, we took the futuristic font as a basis. For color, we chose iridescent colorful designer paper or foil. It is based on 3 colors, which in combination give a full range of shades. Thus, we give the message that 3 separate companies are closely intertwined and create synergy.