15 October 2013
Norm Cement - new company entering the market bulit a plant and production with a german technologies wanted to raise brand awareness. We were required to create brand communication that would show advantages of the product.
"Hard Cement" - communication strategy that was defined as a result of a research. Based on this strategy we developed slogan 'Real Cement', created radio-spot, TV video ad and outdoor communication. Design developed for outdoor ad demonstrated cement durability that withstood the weight of a tank.