10 March 2015
Our goal was to develop advertising campaign for Expressbank.
The aim of the communication was to provide information in a short time period that Expressbank was still giving credit to people in manats in the times of crisis in the country.
Instead of developing a new advertising communication, which would take a lot of time, we found a way to share the news with people in a short time period. Therefore, we suggested to apply stickers to all current billbords of Expressbank. The writing on the sticker was "Manatla".
That's why, we created 30 greeting cards with different but equally sincire wishes. All of them were written by hand by men, who work in bank.