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Naming, Logotype and Corporate style for Zimmer

The German brand approached us for the full brand development: naming, logotype, corporate identity and slogan.

We called the brand "Zimmer". You can recognize the letter "Z" in the three stripes of the logo. Sharp and bold lines convey German rigor and precision.

Creating a slogan we were based on the durability of goods. The slogan sounds like "Freund für das Leben".  In translation from German means "Friend for life." It also characterizes brand relationships with customers. Warm, durable and long-lasting.

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