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Friend brings friend advertising campaign for Bank of Baku

New campaign of BOB will allow customers to apply for a credit by being recommended by Dostlar Klubu members. We had the task to create colorful and clear advertising communication for the campaign.

We tried to think how would a person recommended by  a noble member of a elite club feel. He would feel like a king, being in  control of situation. We decided to use this as the main idea for the ad: billboard starring a winner-smile young man in the crown we completed with the slogan - Make your friend get a credit with your recommendation. We developed application for the social network.

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Billboard pf the campaign

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Cover page of the application

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On this page it is possible to upload the photo

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This page offers crown choices and edition options

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Resulted photos could be shared in the network or saved on the computer