18 January 2018
Having improved its position in the market in recent years and having accepted the slogan "Birinci bank" ("The first bank") the Kapital Bank became the first amongst the best. For this reason, the Kapital Bank has requested us to develop an advertising campaign.
We have created the advertising campaign under the name “Birinci olaq” (“Let’s be the first”). The main objective of the campaign was to show representatives of different segments of the population of our country and to bring to the forefront values of our people.
The video for the advertising campaign has been created in cooperation with the CineAlliance.
Our main objective was, according to Pareto principles, to bring to the fore the documents enjoyed by 80 per cent of users and to push back the ones which distracted them.