«Biodiversity» brand creation for BP Azerbaijan

22 October 2006

    Our goal was to create logo and corporate identity for "Biodiversity" project of BP Azerbaijan, which comes up with enviromental protection and operates in three countries (Azerbaijan, Turkey and Georgia).

    We decided to take the theory of  Edward Lorenz's "butterfly effect" as basis. The theory comes up with the idea, that some things  can be influenced by the flapping of the wings of a distant butterfly.

    That's why, while working on loqo and corporate identity, we showed the butterfly as a symbol of great achievements and environmental protection.