The task was to renew the logo and corporate identity. We kept the spikelet as a basis and stylized it, made it simpler and more modern.
For the logo, we stylized a spikelet. The combination of green and yellow is a symbol of naturalness.
How we optimized the user experience and raised the number of registrations by 400% and turnover by 104%.
The metaphorical illustrations reflect the essence of each topic in an abstract way.