Bank of Baku had contacted us in connection with application in Azerbaijan of the first plastic card which is widely applied in the world. Our goal was to develop various elements of a brand (character, slogan, colors) and to create an advertising campaign for it.
As one of the biggest companies of the world, BP has played an important role in economic life of Azerbaijan for 25 years. In addition, it takes active part in implementation of the social projects. Cooperation between “Jeykhun Imanov Studio” and "BP Azerbaijan" began in 2005.
Our goal was to show uniqueness and functions of the card in the design and advertising campaign.
We chose a radio wave as a basic element of the corporate style and a reminder of a satellite’s wide coverage area.The form and color express company’s development and expansion.
Our research has shown that a major factor that people would like to see and feel in such places is convenience. We have tried to show the convenience in a character named Jeff who combines pure friendship, warmth and trust.