All our direction


07 May 2015

"Nümunəvi sürücü" Social Project for Pasha Insurance

Taking into account that the transport management system of Baku city is currently experiencing the transition period and as a result of that violation of traffic rules by drivers as not giving way to pedestrians on zebra crossings frequently occurs, the leader of insurance market - PASHA Insurance together with State Traffic Police Department (STPD) started a social project.

Our team developed the concept and mechanism of “Exemplary drivers” for the social project. People are used to getting a fine in the form of letter for traffic rules violation. Insted, we suggested that people who follow the traffic rules need to get gratitude letters. 

Within the frames of the project “Exemplary drivers” were registered by the STPD and will be issued with the “gratitude” letters to be delivered to their home addresses. This letters would give additional benefits for owners to take advantages of 10% discount on voluntary insurance products of the company. The captured photos of “exemplary drivers” were placed in the official web page of the project and served as an incentive for other social media users too. Information on the project was also enlightened on one of the local TV channels.

Facebook page of the social project "Nümunəvi sürücü"

Gratitude letter

24 April 2015

Branding of cinema halls for Nar Mobile


07 May 2015

"Smile Card" Campaign Radiospot for Expressbank


Related projects

30 October 2014

Smart Parking

20 October 2006

Event concept creation for annual “Safety Leadership” forum for BP Azerbaijan

07 May 2015

"Nümunəvi sürücü" Social Project for Pasha Insurance

27 July 2015

Public Wi fi Camera

30 October 2014

Sun Shields